Red Shirt DayTM Video Campaign 2024

Background: The Red Shirt DayTM of Action for Accessibility and Inclusion occurs annually as

part of National AccessAbility Week (NAAW – May 26 to June 1, 2024). This day of action is

an opportunity for Canadians to come together and celebrate the leadership and incredible

contributions of people with disabilities. It is also a time to acknowledge the barriers they

currently face and highlight the work of people and organizations who are removing those

barriers and making Canada more accessible for everyone.

This year Red Shirt DayTM is happening on Wednesday, May 29, 2024.

Purpose: To highlight the importance of taking action toward greater accessibility and inclusion

and to encourage more people to participate in Red Shirt DayTM this year, we are asking Easter

Seals Ontario staff, families, and supporters to send in short video clips of themselves.

By participating in this Red Shirt DayTM video campaign, you will be helping to spread

awareness and motivate more Canadians to make a positive difference in their workplaces,

schools, and communities.

Join us in making a positive impact this year by sharing your video clips and being a part of the

Red Shirt DayTM movement for accessibility and inclusion. Together, we can make a difference!

Note: These videos will be used on social media, on Easter Seals websites,

within email campaigns, and within a variety of promotional materials.


• Please wear either an Easter Seals official Red Shirt Day TM T-

Shirt or any red shirt you own. Please try to avoid large logos

and slogans.

• For visual purposes and consistency:

o Please film this content portrait style (vertically)

o Please do your best to find a plain background so

the red shirt is better focused

• In the videos, please make a brief statement (ideally no

longer than 15 seconds) answering the question “Why do

you wear red?”

o We encourage you to use the templated script

below for consistency, switching out the highlighted

line with your own personal motivation. But you are

also welcome to create your own script if that is

more comfortable for you.

Charitable Registration No. 119068377 RR0001

One Concorde Gate, Suite 700, Toronto, ON M3C 3N6 | 416.421.8377 EasterSeals.org | Page 2

• Final step: send us your video!

o Upload your video directly from your phone to our Drop Box folder:



o If you experience any difficulty with Drop Box, you can send your video via

WhatsApp or iMessage to: 647-217-7903.

Red Shirt Day Video Script Template:

On Red Shirt Day, I wear red to show my support for a more inclusive Canada.

This May 29th, wear red, make a pledge, and support Canadians living with disabilities.


We encourage you to reflect, research, and come up with your own personal motivations for

wearing red this Red Shirt Day TM. However, we have also provided various examples below for


"I wear red to show my support for a more inclusive Canada."

"I wear red to represent my commitment to breaking down barriers."

"I wear red as my way of saying 'accessibility and inclusion matter.'"

"I wear red to honour the strength and resilience of Canadians with disabilities.”

"I wear red to signify my dedication to making our communities more accessible."

"I wear red to stand with Canadians with disabilities."

"I wear red as my pledge to promote understanding and acceptance."

"I wear red to be a voice for those who may not have one."

"I wear red to show my commitment to fostering a more inclusive society."

"I wear red to promote diversity, unity, and accessibility for all.”

"I wear red to signify my belief in a world where everyone belongs."

"I wear red to support the rights and dignity of individuals with disabilities."

"I wear red as a reminder that we should celebrate differences, not fear them."

"I wear red to symbolize my pledge to create a more accessible future for all generations."

"I wear red to symbolize my dedication to breaking down stereotypes."

"I wear red to signify my dedication to creating positive change for Canadians with disabilities."

Red Shirt DayTM of Action for Accessibility and Inclusion

Red Shirt DayTM of Action for Accessibility and Inclusion is a day when people across Canada

come together and wear red in schools, workplaces and spaces everywhere in order to create a

visible display of solidarity: to show their support for persons and families of those who are living

with disabilities, celebrate the achievements of people living with disabilities, and to pledge their

commitment to help create a fully accessible and inclusive society that honours and values the

contributions of people of all abilities in all aspects of life in Canada.

Red Shirt DayTM takes place on the Wednesday of National AccessAbility Week each year. In

2024, Red Shirt DayTM will take place on Wednesday, May 29 during National AccessAbility

Week (Sunday, May 26 to Saturday, June 1).

Disability accessibility and inclusion does not end with a one-day annual event. In order to

make Canada a truly accessible and inclusive society, it requires the constant, year-round

commitment and efforts of all Canadians to put it into practice to make it real, and to also

advocate and take action to increase accessibility and inclusion.

As such, by wearing red on Red Shirt DayTM, participants are also encouraged to make a

commitment – a pledge – to educate and inform themselves on issues related to

disability, and do what they can – individually and collectively – to remove physical,

attitudinal and systemic barriers in their schools, workplaces and communities in

order to make Canada a truly accessible and inclusive place for people

of all abilities.

This year on Red Shirt DayTM, you can make a

meaningful difference by:

• Wearing RED to create a visible display of

solidarity and support for persons living with disabilities.

• Making a pledge and committing to take an

action to remove physical, attitudinal and

systemic barriers to accessibility and inclusion

in your school, workplace, or community.

• Taking a picture and sharing your support and

commitment on May 29 by posting it to

social media and tagging @EasterSealsON

and including #RedShirtDay


• Raising funds in support of Easter

Seals Ontario’s programs and

services to have a direct impact on

the lives of children and youth

with physical disabilities in our province.